Help Kickstart Movies To Geaux

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I'm old enough to remember what going to a drive in movie was like. It was similar to watching a Fourth of July fireworks display; lots of people, lots of cars, lawn chairs, and snacks under a starry night.

You would think that watching a movie in a quiet setting and more enclosed environment would be preferable, but outdoor cinema provides an excellent communal / party like atmosphere, perfect for socializing.

Unfortunately, the State of Louisiana no longer has any operating drive in theaters. Can outdoor cinema make a comeback and thrive in the Pelican State? The New Orleans Film Society certainly hopes so:

"For the first time, in 2011, NOFS decided to offer movies al fresco and hosted the largest outdoor film events the city had ever seen (nearly 1,000 people gathered for our first event at NOMA's Besthoff Sculpture Garden!). In 2012, we're expanding in this arena and are eager to purchase equipment so we can essentially be "on the geaux" with our very own mobile cinema system. We want to bring together audiences for exciting free and low-cost film events in neighborhoods around the city. We see the potential to show a wide range of films as part of Movies To Geaux: classics, cult films, Louisiana favorites and more."

This is excellent news. Maybe it's not a "classic" drive in, but it is able to bring movies to any/every park, rooftop, neighborhood and side of building in the area, providing moviegoers with an extremely one of a kind event. Imagine a horror double feature in the abandoned Six Flags site, or watching a classic like "All The Kings Men" in Duncan Plaza (across from City Hall). Maybe "Steamboat Bill, Jr." by the lake? These are the type of events that NOFS can bring to life.

And outdoor cinema easily trumps 3D, in my opinion. Sure, in Southeast Louisiana, you'd be trading in air condition for humidity and maybe mosquitoes, but any film fan can live with that; watching Hal 9000 plot murder under a crystal clear night while discussing the movie with friends easily beats watching Nicolas Cage throwing an axe at the screen of a corporate multiplex while remaining absolutely quiet.   

To fund this project, NOFS need to raise $4,500 in 28 days (as of this posting). A modest investment would go a great way to providing a more social movie going experience for the NOLA community. Why not chip in?

Yes You CAN Work With MoviePass

The last time I blogged about MoviePass, an opportunity to beta test had been thwarted by certain chain theaters. Since then, the program partnered with a certificate service and began testing on an invitation only basis. Theaters across the country - like NOLA theaters The Prytania, Chalmette Movies and Canal Place - are currently participating, and based on Facebook comments and tweets, people are backing the service with enthusiasm. Does this mean that more exhibitors will open their arms?

Earlier today, news came across twitter that Arclight and Regal Cinemas were denying the service. Why? No official word as of posting, but it's probably similar to the reason given by AMC - "does not integrate well into our programs and could create significant guest experience issues." - and just as disappointing. Sigh. 

There is no reason as to why MoviePass can't work with theater rewards programs. It's as simple as processing both the certificate and rewards card at the time of arrival; the patron hands over their rewards card, card gets swiped, certificate is given as payment, and payment is processed into points. Done. 

And things get easier when the MoviePass App rolls out; enter your rewards card(s) info into your app profile, select which theater and showtime you want, and points get processed automatically. Data, like what movies you watch and which theaters you attend, can be sent to exhibitors / distributors / studios, in an effort to study moviegoing trends. Social networking can also be added for more direct contact with the audience:

Our goal is to make movie going an even more social and interactive event. We've barely scratched the surface #supportmoviepass

— MoviePass (@MoviePass) February 23, 2012

AMC, Arclight, Regal Cinemas - you want more moviegoers? Let MoviePass help; there is no reason to say no.

The Joy Is Back! Let's Book A Movie...

Since posting my previous entry on The Joy, the theatre has re-opened and played host to musical acts and stage productions. It's great to know that the venue is up and running again, but one thing concerns me; no movie screenings have been scheduled.

With its' history as one of THE premiere movie palaces on Canal St., it surprises me that a screening hasn't at least been booked. It can't be a lack of interest from the local film community, can it? Whatever the reason, I have a few ideas for possible movie events at the revamped Joy: 

Movie Pitchers Revival

I never had the opportunity to visit when it was in operation, but from the stories I've listened to and read, Movie Pitchers was a house with character. From Mike Miley Online:

"Yes, Movie Pitchers was a complete dump, but it was a film lover’s dump. For $5, you could see all the foreign and arty indie films that didn’t play anywhere else in town other than the overpriced Canal Place in the French Quarter … and you could drink while you were there. Magnolia, The Big Lebowski, Deconstructing Harry,Hands on a Hardbody - I saw them all at least twice at Movie Pitchers. Plus, they showed Disco Dolls in Hot Skin, which, if you don’t know, is a 3-D porno starring John Holmes (remember what I said about the couches?). It was disappointing, but it has one of the most messed-up flashback structures ever put on film. How could a film lover not live at a place like this?"

Unfortunately, the theatre was demolished in the early 00's.

So, what am I proposing? Let Movie Pitchers take over The Joy for a night! Call it a revival of sorts; the original owners/fans, programming a series of films they used to show. Original ticket prices, original drink brands/prices (The Joy has a bar), maybe even decorate the screening room with original furniture (a longshot), all for one night of nostalgia. Currently, there is a Facebook group, set up by dedicated fans, calling for their return - they might have some ideas...

Film Festivals

The New Orleans Film Society presents, every fall, the New Orleans Film Festival, and books screenings at theatres across the city. Maybe this year, The Joy can play host to the opening/closing night events? 

Taking place soon after is the NOLA Horror Film Fest. To screen on Canal St. would bring plenty of attention to this young fest.

And, of course, there is this:

Our Worst Film Festival (which also played at Movie Pitchers) was revived a few years ago, and has since existed as gatherings held throughout the year. Why not give it a bigger venue? Maybe it could become a regular thing; showing bad movies once a month. People show up to Prytania's midnight movies, why not come to The Joy for notoriously bad/incredibly obscure films? And maybe this could merge with B Fest; 24 hours of bad movie programming. Consider that ticket bought.

Hollywood South Premieres 

New Orleans has seen many major film productions, but very few film premieres. Let's fix that. I call on all producers and distributors to world premiere your NOLA shot films IN NOLA. You did a red carpet type event for Sandra Bullock at The Prytania, you can do the same for Sylvester Stallone at The Joy.

However it happens, I'm sure a movie will eventually screen at The Joy. When it does, I'll be there. Unless it stars Dane Cook.